Best-Selling Real Estate Author Blanche Evans to Share Advice on How to Thrive in a Down Market
Evans, Senior Editor of Realty Times, to Discuss 'How to Up Your Income in a Down Market' During Free, Special Edition HouseValues MasterMind Conference Call Thursday, Jan. 26th
KIRKLAND, WA, Jan 25, 2006 (MARKET WIRE via COMTEX News Network) -- HouseValues Inc. (NASDAQ: SOLD), a leading marketing partner for real estate and mortgage professionals, today announced the company will host a special edition MasterMind Conference Call on Thursday, January 26, featuring Blanche Evans, best-selling real estate author and senior editor of the respected industry news service, Realty Times.
With two published books already to her credit, Evans this year will publish three more books designed to help real estate professionals thrive in a fiercely competitive industry, and that guide consumers through the complex maze of buying and selling houses: "Housing Bubbles, Booms and Busts," "The National Association of REALTORS Guide to Selling a Home," and "The National Association of REALTORS Guide to Buying a Home."
Evans said she plans to use the HouseValues MasterMind Conference Call with real estate professionals to reveal how they can succeed even in a market slowdown.
"I'm really looking forward to sharing some tips with agents -- things they can do right now to prepare for an eventual downturn in the market," Evans said. "I'm excited because it's a message of hope and confidence. They need to realize that downturns in our industry are cyclical and unavoidable, and that they're nothing to fear if they're prepared."
Among her topics, Evans said she will discuss market opportunities that many agents overlook as well as specific ways agents can justify their commissions to homebuyers and sellers. She'll also focus on typical mistakes agents make -- such as being generalists when they should be developing market specialties. Evans said she also wants to drive home the importance of creating and maintaining an effective online presence and using proven technologies -- including email drip campaigns and e-newsletters -- to communicate regularly with both existing and potential customers. "That's where the customers are," Evans said, noting that 77% of consumers use the Internet in their home search, and that the Internet is the only medium that enables agents to communicate with potential customers at the initial point of interest.
The free January 26 conference call will be held at 7:30 a.m. PDT and again at 9 a.m. PDT. To access the call, real estate professionals should call: 800-349-8037 and enter the pass code 173546.
HouseValues launched the MasterMind Conference Calls in 2002 to create a forum for real estate agents to share tips and engage in real-time discussions with peers across North America.
About HouseValues Inc.
Founded in 1999, HouseValues Inc. (NASDAQ: SOLD) provides consumers and real estate professionals with the information and tools they need for success throughout the home buying and selling process. The company's flagship consumer products include HomePages.com(TM), a lifestyle and neighborhood-centric home buying and selling service; TheLoanPage.com, a service that provides current and prospective home owners with competitive mortgage and refinance quotes from leading lenders; HouseValues.com(R), a service that provides home sellers with market valuations of their current home; and JustListed.com(TM), a service that alerts home buyers as soon as new homes hit the market that meet their criteria. Learn more at www.housevaluesinc.com.
SOLD: CORPORATE
Media Contacts: HouseValues Inc. Kristin Treat 425-952-6691 kristint@housevalues.com Siler & Company Hugh Siler 949-646-6966 hugh@silerpr.com
SOURCE: HouseValues Inc.
mailto:kristint@housevalues.com mailto:hugh@silerpr.com
Copyright 2006 Market Wire, All rights reserved.
News Provided by COMTEX